H&M announces opening date for new store inside Nottingham's Victoria Centre

The opening date for the new H&M store inside the Victoria Centre has been confirmed. 

The new clothing outlet will open at 10am on Thursday, May 2, having relocated from its existing store in Lister Gate. 

H&M’s new Victoria Centre store will open in the former Topshop unit, which closed in 2021. 

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Alongside its expansive womenswear, menswear and kid’s fashion offering, the new store will also host the brand’s H&M HOME concept, where customers can browse curated collections of contemporary décor and home accessories alongside the latest trend-driven fashion collections and styles.

The 2,177sqm store will also feature click-and-collect lockers, while customers will be able to pay for goods quickly through self-service check-outs. 

The first 200 customers in the queue next Thursday will be offered a complimentary gift-with-purchase, and visitors can experience exclusive launch day in-store activations. 

H&M Members will be able to claim 20% off purchases on the first day of trading. 

Nigel Wheatley, centre director at Victoria Centre, said: “Here at Victoria Centre, we have a range of exciting brands on our roster and we are thrilled to welcome H&M in joining them.

“We always look to provide our shoppers with a variety of retailers, from fashion to homeware, and we’re excited that H&M brings both to its new home.

“I’d encourage any visitors to the centre to pop by the store on 2nd May, which is located on the lower mall, to see the newly-refurbished unit and get their hands on some exclusive deals.”